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Spelling out desired results

What do you want to happen as a result of the program? Picture the way a participant would look if you succeeded. (What behavior, knowledge, attitude or skill would you see them demonstrating?)

If you can’t picture what success will look like, then how will you know if you’ve succeeded? How can you explain your success to the public? Your funders? Your future collaborators?

Tip: When you write out your desired outcomes, start your sentence with the people who are the target audience and use a verb that points to observable change. That is, use sentence structure to help you “put the end user first.”

Not: “Art lessons incorporate critical thinking.”

Instead: “Teachers write lesson plans using art to teach critical thinking.”

Let’s look at an example of listing observable changes, or “outcomes” that you believe the audience will demonstrate as a result of your program.

Click on the Coach icon for more information or on the Museum or Library icon below to see an example.


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