Understanding Audience Needs
Most programs don't confirm audience needs with formal research.
They rely on program developers' beliefs or assumptions about the audience's needs. Assumptions can be drawn from:
Then add in what you know about the situation: how does the need relate to your institutional mission? What resources are available? What partners can help?
Finally, combine what you know about the situation and audience needs into a list of audience considerations – what you must take into account as you plan your solution to those needs.