Add It Up:
Needs + Solution = Outcome
Program developers start with audience needs and then picture results--how the audience would be changed--as they plan the solution to bring about those outcomes.
Need: A want, deficit, or condition that is common to a group of individuals.
Solution: A program that will bring about changed behaviors, knowledge, skills, attitudes, life condition, or status in the target audience and that is designed with audience considerations in mind.
Outcomes: The change or improvement in the audience that will show your program has succeeded. Specifically, outcomes are changes in behaviors, knowledge, skills, attitudes, life condition, or status.