Measuring outputs
Notice that we've been talking about measuring what we do (activities and services) as output, not as outcomes. (The next module shows how to evaluate outcomes.) It's important to account for outputs, but just showing that we do something doesn't prove that we've made a change in the target audience.
Outputs can be thought of as counts of what the program produces. That is, items or events.
Outcomes are the changes the program wants to see coming out of the participants or audiences. That is, changes in people. Example: Parents and children learn about astronomy from hands-on exhibit activities.
