Add It Up:

Needs + Solution → Results/Outcomes

Program developers start with audience needs and then picture results--how the audience would be changed--as they plan the solution to bring about those outcomes. 

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Need:  A want, deficit, or condition that is common to a group of individuals.

Solution:  A program that will bring about changed behaviors, knowledge, skills, attitudes, life condition, or status in the target audience and that is designed with audience considerations in mind.

Outcomes:  The change or improvement in the audience that will show your program has succeeded. Specifically, outcomes are changes in behaviors, knowledge, skills, attitudes, life condition, or status.

Now it’s your turn to test your knowledge with an example.