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Targets attach a number to the program’s goals and state expectations for the successful performance of outcomes. Identifying targets helps translate general goals (What should we do?) into specifics (What can we do?).

Another way of thinking about a target is:  What would success look like?  If half of your participants learned a new skill, would that be worth all of the inputs, activities, and services?  What would make you happy? Seeing even a few students gain confidence? Every parent attending a program learning at least something new?

Unfortunately, no formula can determine targets.  As you set targets, get input and agreement of important stakeholders based on their expectations.  Setting numeric targets can be difficult, and targets may require revision as you implement your program.  Remember to state targets as a number and/or percent. Base estimates on:

  • Your review of past performance with similar programs
  • Your past performance before the program’s implementation
  • Peer institutions’ results
  • Published literature or relevant programs
  • Industry benchmarks


Click on the Museum or Library icon below to see an example.

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