Module B > Program purpose (13) 
Purpose puts it all together
The purpose of a program is to achieve outcomes.
- It is driven by audience needs and considerations (for whom)
- It provides a solution to meet those needs (what we do)
- It fulfills the organization’s mission
- It defines audience, activities, services, and outcomes
A program purpose statement pulls all this together.
We do what, for whom, for what outcome or benefit?
Click on the Museum or Library icon below to see an example.
