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Module B > Program purpose (13) next page

Purpose puts it all together

The purpose of a program is to achieve outcomes.

  • It is driven by audience needs and considerations (for whom)
  • It provides a solution to meet those needs (what we do)
  • It fulfills the organization’s mission
  • It defines audience, activities, services, and outcomes 

 representational graphic to put it together

A program purpose statement pulls all this together.
We do what, for whom, for what outcome or benefit? 

Click on the Museum or Library icon below to see an example.

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