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Module B > Audience needs (3) next page

Understanding audience needs

Most programs don’t confirm audience needs with formal research.

They rely on program developers’ beliefs or assumptions about the audience’s needs.  Assumptions can be drawn from:

people working children bar chart

Then add in what you know about the situation: how does the need relate to your institutional mission? What resources are available? What partners can help?

Finally, combine what you know about the situation and audience needs into a list of audience considerations – what you must take into account as you plan your solution to those needs.

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